Staying On Message

It’s Election Day…finally!  There’s few things more important than staying on message, whether it’s a political campaign, product campaign, or corporate damage control.  Some might call it “scripted” or “boring” but in fact it’s essential to keeping the public focused on what you think is important. 

Veering away from your established message dilutes that message and distracts the public.  It has the effect of confusing the audience as to what it is you’re trying to convey and what your brand is, thus making the muddled message the focus of their attention and not your intended messaging.

For political campaigns, I mentioned awhile back the “Rule of 3” when it comes to only pushing three main issues as the primary platform of your campaign.  But when you’re making your closing arguments of a campaign—any campaign—it’s time to focus on just one.  Maintain that focus…but also be prepared to adapt should the unexpected occur.