Know Your Audience
- Stone Mountain Enterprises
- Mar 25
- 1 min read
If you’re running communications on a campaign, you must know your audience because every audience is different. Audience dictates everything in communications, because they’re the whole point of you communicating in the first place.
Message: What are you trying to convey? If seniors are your target, then your message might center around in-home caregiver compensation, an issue of relevance for many in that sub-population. Tone: Are we issuing a call to action? Be direct. Are we calling someone out? Be indignant. Or, as with the targeted seniors, are we saying “we understand, we’re with you”. Be sympathetic. As Shakespeare wrote, “suit the action to the word, the word to the action.” Or, in our case, suit the tone to the message.
Delivery: Delivery is everything. You have to meet the audience where they are. Under 30? TikTok. Under 40? Instagram & TikTok. Over 40: Facebook & Instagram. Or, if we revert back to our seniors analogy…remember the U.S. Postal Service? Television is also a reliable way to meet seniors where they are, while digital media permeates the other age groups.
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