Doing The Work | Telling The Story

You’re doing the work and making things happen, but are you telling the story?  Never forget your audience, internal and external.  Keeping them informed keeps you both transparent and accountable, critical attributes for any government but especially local government, because when you’re local the stakeholders are local.

Another reason to always tell your story is it creates a reserve of good news.  One day, something negative will inevitably occur within your department or agency and you don’t want the first time people hear about you to be something negative.  A record of good news will mitigate the effects of bad news.